Polar Bear Town

Reality Series – OLN

Our Client: Merit Motion Pictures

What We Did:
Social Strategy • Digital Strategy • Digital Content Creation • Community Management

Every fall, 1,000 polar bears migrate directly through the frontier town of Churchill, Manitoba. The population explodes from 800 to 10,000 with the arrival of tourists seeking bucket-list bear encounters. Set in this unique Arctic town with true Northern exposure, Polar Bear Town is a half-hour documentary series that provides a front-row seat for some of the closest human-polar bear encounters ever seen on television.

Innovate By Day is the Social Media Producer for Polar Bear Town. As part of the social media strategy, we produce daily graphic offerings capturing the tone of this series, and rolls out dynamic digital videos created for the series. Working closely with OLN’s digital media team, we create a seamless web experience that engages with the dynamic, outdoor-focused audience with ongoing online community management.

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