Panic Button Season 1
Reality Series – Space
What We Did:
Social Strategy • Digital Content Creation • Community Management
Panic Button is a reality series where each week six contestants are confronted by the thing they fear the most.
Innovate By Day created the Build Fear campaign working with 11 Television and Bell Media for the launch of Season 1 Canada. We set up social media platforms and created original content including web teasers and branded photography.