Seasons 1, 2, 3, 4, 5
Comedy – APTN
What We’re Doing:
Funding Application • Digital Strategy • Social Strategy • Digital Content Creation • Community Management
Heading into its fifth and final season, Mohawk Girls is an award-winning hit dramatic comedy series that follows four young women figuring out how to be Mohawk in the 21st century.
Innovate By Day is the Digital Producer and Strategist for this groundbreaking APTN show. Over the last four seasons, we produced three convergent web series, digital featurette videos, episodic behind-the-scenes videos, and a wide array of engaging graphic content. We designed and built the series website to act as an interactive hub for all things Mohawk Girls. Working closely with the writing room, we developed four mobile-friendly quizzes for the series, engaged and grew the niche community, and ran online ad campaigns to broaden the show’s reach.
For Season 5, Innovate will continue to produce new, engaging digital content and nurture the audience, while working closely with the producers to maintain the voice and grow the brand of the series.