Keep the Promise 

National Initiative

Our Client:
Keep the Promise

What We’re Doing:
Digital Strategy • Social Strategy • Digital Content Creation • Ongoing Consultation

Inspired by activist June Callwood’s example, Keep The Promise (KTP) is a coalition of volunteers and organizations deeply committed to ending child poverty across Canada. Our members are recognized leaders in the arts, education, the media, law, refugee work and social change. Our partners include Family Service Toronto, Campaign 2000: End Child Poverty in Canada, the Canadian Teachers’ Federation, Jessie’s: the June Callwood Center for Young Women, Citizens for Public Justice, and members of various faith communities.

Working with KTP, Innovate By Day is designing and implementing an interactive digital and social media campaign to help end child poverty in Canada. We also built a new, informative, dynamic website for the initiative.

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