InSecurity Seasons 1 & 2
Half-hour Comedy Series – CBC
What We Did:
Social Strategy • Digital Strategy • Digital Content Creation • Community Management
Set in the fictional National Intelligence and Security Agency (NISA), InSecurity follows secret agent Alex Cranston and her team of spies as they juggle dates, terrorists, pets, ex-boyfriends and the safety of the nation. The only thing harder than protecting the country is protecting themselves from their own insecurities.
As Digital Producers, Innovate By Day worked with CBC and Verité Films to create two web series: Season One’s NISA Training and Season Two’s NISA Declassified totaling 31 episodes. We also produced six in-character twitter feeds, the interactive suite of games Spy Training, and ran community management for the series.