Fight Like Soldiers,
Die Like Children
POV Documentary Feature
White Pine Pictures
What We Did:
Social Strategy • Digital Content Creation • Community Management
When you’ve been to hell and back, how do you shake the memories? This question has haunted General Roméo Dallaire since he was UN Commander during the Rwandan genocide. Dallaire’s now on a new mission: Ending the use of child soldiers.
Innovate By Day created a social strategy to raise awareness about Fight Like Soldiers, Die Like Children’s festival circuit and theatrical release. We generated original graphic content and worked to connect with Roméo Dallaire’s fan base and introduce new audiences to his important cause.