Cracked Seasons 1 & 2 

Drama Series – CBC

Our Client:
White Pine Pictures

What We Did:
Social Strategy • Social Content Creation • Community Management

Cracked follows Detective Aiden Black, a seasoned police officer who has been struggling with post-traumatic stress disorder, psychiatrist Dr. Daniella Ridley (season 1) and psychiatrist Dr. Clara Malone (season 2), as they work together in the newly formed Psych Crimes and Crisis unit.

Working closely with White Pine Pictures and CBC’s digital team, Innovate By Day created and oversaw the implementation of a detailed social strategy for Cracked while working with cast and creative to foster an engaged online community.

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