Corner Gas: The Movie 

Feature Comedy – Bell Media, Cineplex

Our Client: Prairie Pants Productions

What We Did:  Digital Strategy • Social Strategy • Digital Content Creation • Community Management • Live Event Coverage • Online Ad Campaign

It’s been a few years since the quintessential Canadian comedy Corner Gas ended its six-season run, but the gang took the country by storm in 2014 with the release of the incredibly successful, Corner Gas: The Movie! The film follows our favourite Dog River-ites as they face their biggest crisis ever.

Working closely with producers, Innovate By Day created and implemented the social media strategy for Corner Gas: The Movie. This strategy supported the film’s Kickstarter campaign and multiple touch points leading up to the theatrical release and network premiere. The film sold-out to over 100 cinemas across Canada. The entire campaign cumulated in an epic live tweet event, which according to Bell Media garnered over 15M potential impressions, and trended worldwide.

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