Corner Gas: The Movie
Feature Comedy – Bell Media, Cineplex
Our Client: Prairie Pants Productions
What We Did: Digital Strategy • Social Strategy • Digital Content Creation • Community Management • Live Event Coverage • Online Ad Campaign
It’s been a few years since the quintessential Canadian comedy Corner Gas ended its six-season run, but the gang took the country by storm in 2014 with the release of the incredibly successful, Corner Gas: The Movie! The film follows our favourite Dog River-ites as they face their biggest crisis ever.
Working closely with producers, Innovate By Day created and implemented the social media strategy for Corner Gas: The Movie. This strategy supported the film’s Kickstarter campaign and multiple touch points leading up to the theatrical release and network premiere. The film sold-out to over 100 cinemas across Canada. The entire campaign cumulated in an epic live tweet event, which according to Bell Media garnered over 15M potential impressions, and trended worldwide.