Call Me Fitz
Seasons 3 & 4

Comedy Series – HBO/DirectTV

Our Client:
Amaze Film + TV

What We Did:
Funding Application • Digital Strategy • Social Strategy • Digital Content Creation • Community Management

Secrets. We all have them. Especially the Fitzpatricks. The final season of Call Me Fitz brings the arrival of the newest Fitzpatrick. With a new baby in the house – Elaine’s swinging party pad, no less – it’s the perfect time for Larry to dig out the family photo album, empty those boxes in the basement and discover what made the Fitzpatricks the class-A derelicts they are today.

Innovate By Day successfully secured a grant from the Bell Fund to build a new Call Me Fitz website and app – Go Fitz Yourself, for Season Four of Sheri Elwood’s debauched comedy on The Movie Network, Movie Central, HBO Canada and DirecTV. We created editorial content and a detailed rollout schedule for the website and social platforms, as well as an online ad campaign to bring in new viewers. As with Season Three, IBD ran online contests to generate buzz around first window and US broadcasts, developed opportunities for fans to share their content, and worked closely with cast and creative team to connect with audiences and keep Call Me Fitz fans talking and sharing online week after week.

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