Season 2 & 3
Sketch Comedy – Accessible Media Inc.
What We’re Doing:
Social Strategy • Digital Content Creation • Community Management
Blind Sighted is a weekly, half-hour variety series featuring host Kelly MacDonald. Kelly navigates life in a sighted world as a blind man with unabashed fearlessness, curiosity and humour.
Innovate By Day is the Social Media Producer for Blind Sighted. The social media strategy is focused on creating content that’s accessible to both sighted and partially sighted fans. Innovate produces accessible graphic offerings capturing the tone of the series and live tweets with the community during the broadcast run. Working closely with AMI’s digital team, we create a seamless web experience that engages the audience through dynamically inclusive community management and features integrated descriptive video.