Drama Series – City
Don Carmody Productions
What We’re Doing:
Social Strategy • Digital Strategy • Digital Content Creation • Community Management
When a virus kills everyone over the age of 21 in the small town of Pretty Lake, those left alive are quarantined and must survive food shortages, power outages, and each other if they have any hope of finding the cause of the virus and escaping the fence.
Innovate By Day collaborated with the series producers and Canadian broadcaster City to create and implement a dynamic social and digital media strategy for Between Season 1. In addition to rolling out original graphics and social videos, we managed Between Canada’s official social media accounts as the online voice of the show. We worked closely with City’s digital media team to capture insider experiences from cast and creatives at live events: the Series Premiere live event periscope and live tweet helped “Between Premieres Today” trend worldwide. Our community managers live-tweeted every episode with enthusiastic fans from all over Canada, engaging the audience with exclusive GIFs, quotes and memes. We also ran a fan engagement contest, leveraging key influencers.