Feature Documentary – HBO Canada & RTE
What We Did:
Funding Application • Enhanced eBook Design and Production • Digital Strategy • Social Strategy • Digital Content Creation
Mostly Sunny is the provocative and revealing story of Sunny Leone and her improbable transformation from Porn Star to Bollywood Princess.
Shunned by her community, embraced by her fans, and adored by millions, Sunny’s story starts in small-town Canada, where she was born as Karenjit Kaur Vohra into a strict Sikh household. Her journey took her to California, where, in spite of her heritage, she achieved success as a Penthouse centerfold model and adult film star.
Her decision to pursue a career in the adult entertainment industry shook her parents and extended family to the core. Remarkably, she was able to leverage her fame and Indian heritage to create a new image for herself in the land of her parents’ birth.
Curiosity about her life and career made an enhanced eBook the ideal digital media extension to complement the feature documentary.
As partners with Ballinran Entertainment, Innovate By Day produced an enhanced eBook, released in conjunction with the documentary’s digital release on iTunes. Part scrap-book, part autobiography, part personal journal, Mostly Sunny is Sunny Leone’s own story and is told from the perspective of Sunny herself, based on the interviews she granted and stories she told during the course of filming Dilip Mehta’s 2016 documentary Mostly Sunny.