ArchivesCategory: Social Media

Hundreds of musicians and industry professionals descended upon Toronto for Canadian Music Week last week. The six-day conference plays host to a music festival, film festival, comedy festival, and countless panel discussions, workshops, and networking opportunities in the realms of both music and new-media. Thursday’s Social Music Conference bridged the world of music production and Continue Reading

The questions of why and how to use Twitter have been posed to me many times, everywhere from casual diner conversation to conferences and meetings. My quick answer: Twitter can be imagined as a universal watercooler, where anyone can, and should, engage around whatever is on their mind. There’s no limit to topics from trends, Continue Reading

On March 7, 2013, Facebook invited the press to see a new look for the News feed.  On March 8, 2013, the world ended. Okay, the world didn’t end. Again. It didn’t end when they created Timeline. It didn’t end with any previous design changes, either. Five reasons people can’t stand changes to their technology: Continue Reading

Are social networks impacting how we market ourselves professionally? We think so, absolutely.  It is critical however to understand who you want to connect with and how. To see a visual representation of who you are connected to, and the multitude of concentric circles – try this groovy app from LinkedIn (like the image above Continue Reading

As usual, North America’s biggest brands took advantage of the Super Bowl’s captive audience to showcase their creativity, humour, and most importantly their products on Sunday night. This year, digital and social media savvy were the name of the game, allowing the brands with the best skills in this department to come out on top. Continue Reading

By now, you’ve probably heard what happened at HMV yesterday. As the troubled retail music giant was in the process of letting go over 190 head office employees in a much-needed corporate restructuring, an employee with access to the corporate Twitter account live-tweeted the firings. According to the tweets (now deleted, but living forever in Continue Reading

This Saturday, January 26 will mark Canada’s first National Human Library Day. In collaboration with the CBC, organizers from 15 cities are setting up a total of 24 events, with the intention of fostering community and squashing cultural stereotypes. People from all backgrounds, including some CBC personalities, have volunteered to open up in conversation with Continue Reading

At IBD, the art of storytelling is an important force driving our engagement with the communities we build. Music is inherently connected to the art of narrative, and this is becoming more evident every day in the social space.  Music networking sites like Soundcloud are responding to people’s need to connect socially through music, adapting Continue Reading

The distance between Earth and space has never seemed so small, thanks to Canadian astronaut Chris Hadfield and his extra-terrestrial twitter account. The orbiting astronaut has been tweeting striking photos, ranging from breathtaking views of Earth’s biological and geographical features from space, to the above photo, which came with the following message: “with the lockout Continue Reading