Sometimes it’s easiest, when describing new works, to rely on the audience’s knowledge of what has come before. Gene Roddenberry famously described his premise for Star Trek as “Wagon Train to the Stars”, and any number of action films in the 90s were best described as “Die Hard in/on a [fill in the location]“. When Continue Reading
ArchivesCategory: TV
12AprReal Housewives vs. the Real World
I’ll be honest, when I think about the Real Housewives franchise, concepts like ‘feminism’ and ‘capitalism’ do not immediately come to mind. In fact, I have a hard time acknowledging that Real Housewives who prance around their kitchens in Manolos and cattily bully each other at the most posh restaurants have any connection, whatsoever, to Continue Reading
03AprIBD Mixtape: Spring into Spring
Spring has sprung, and although it is still freezing in the GTA we are all more than ready to welcome the warm weather. With that, we bring you another instalment of our IBD Mixtape, this time to help us shift our spirits toward the sunny side of life. What is your favourite way to welcome Continue Reading
04MarThe Time Has Come: My Assessment of the Canadian Screen Awards
Last night was the live CBC broadcast of the first annual Canadian Screen Awards, hosted by perennial Canadian TV funnyman Martin Short, and Innovate by Day was happy to be there. It was great to arrive at the Sony Centre to see fans awaiting the arrival of stars. We got to spend some time on Continue Reading
21FebThe Willing Suspension of Disbelief is the Price of Admission
Another installment in James’ ongoing series of TV rants and observations “… It was agreed, that my endeavours should be directed to persons and characters supernatural, or at least romantic, yet so as to transfer from our inward nature a human interest and a semblance of truth sufficient to procure for these shadows of imagination that willing Continue Reading
19FebNetwork Dramas Suffer from Comparison
First in a series on how we view television. The other day, I saw a Facebook post which read: “I just watched an episode of All in the Family. What happened to Network TV?” And I didn’t know whether to laugh or get angry. Because, for some reason, we’re holding our nightly entertainment to unrealistically Continue Reading
04FebSuper Bowl 2013 Goes Social, and Brands Deliver. Our top picks…
As usual, North America’s biggest brands took advantage of the Super Bowl’s captive audience to showcase their creativity, humour, and most importantly their products on Sunday night. This year, digital and social media savvy were the name of the game, allowing the brands with the best skills in this department to come out on top. Continue Reading
15JanTransmedia is the Message
The future is digital, which means the options are endless in terms of how users can engage with content. When creating transmedia projects, providing people with the right platform, content, and tools to connect with your story in a meaningful way are all key to its success. The age-old story-telling advice of ‘show, don’t tell’ Continue Reading
12AprSocial Media + TV = I Love My Job
Increasingly, my friends ask me just what it is I actually do. My job title is intentionally vague – Social Media Guy. My wife tells people I get paid to watch TV and go on Twitter. Which is sort of half-true. And a great fit for me. I’m a bit of a TV junkie, and Continue Reading
06FebSuper Bowl, Super Social
Last year’s Super Bowl XLV had over 111 million viewers in the United States – its biggest ever, and the largest viewing audience for any show ever in US history. It was the most-watched Super Bowl ever on Canadian television with an audience of 7.3 million viewers on CTV (6.54 million) and RDS (754,000). This Continue Reading