When it comes to designing toys, games and experiences for children in the interactive space, there is one key element of play we should not forget: Creative Freedom. At this year’s INplay conference (May 15 and 16 in Toronto), frog’s Experience Design Director Laura Seargeant Richardson discussed this very concept in her compelling keynote address Continue Reading
ArchivesCategory: Blog
21MayExpectations v. Reality: What we learned on the ‘Panic Button’ set
Sometimes it’s easiest, when describing new works, to rely on the audience’s knowledge of what has come before. Gene Roddenberry famously described his premise for Star Trek as “Wagon Train to the Stars”, and any number of action films in the 90s were best described as “Die Hard in/on a [fill in the location]“. When Continue Reading
02MayDocs for Schools: Real Engagement for Students
This morning I had the privilege of sitting in on the Docs for Schools session at The Bloor Cinema, part of The Hot Docs International Documentary Festival. With over 600 high school students in attendance, Fight Like Soldiers Die Like Children director Patrick Reed introduced the film and joined Michel Chikwanine, a former child soldier, Continue Reading
23AprWhen Push Comes to Share: 5 reasons to really engage
The opportunities to have your social media platforms work for you are endless, but simply pushing and sharing content is not the answer. Integrated campaigns that engage and create conversation always yield the best results. At IBD, we manage multiple communities at a time. We know that taking the time to interact and respond to Continue Reading
19AprTIFF Kids Play Hard and Work Harder: Part 1
Innovate By Day is excited to be a part of this year’s TIFF Kids festival. Deb Day was invited to work with a select group of filmmakers to refine their pitches to present to Sesame Street. On now until April 21st, TIFF Kids brings the magic of cinema to Canadian youth, and connects kids, families, Continue Reading
12AprReal Housewives vs. the Real World
I’ll be honest, when I think about the Real Housewives franchise, concepts like ‘feminism’ and ‘capitalism’ do not immediately come to mind. In fact, I have a hard time acknowledging that Real Housewives who prance around their kitchens in Manolos and cattily bully each other at the most posh restaurants have any connection, whatsoever, to Continue Reading
05AprMaximizing Mobile with Interactive Ontario
For almost 20 years people have been looking for ways to make money on the World Wide Web. Now, businesses face another challenge. With smartphone and tablet use rapidly increasing, more and more companies are looking to make money not just on the Web, but on mobile as well. A couple of weeks ago, Interactive Continue Reading
03AprIBD Mixtape: Spring into Spring
Spring has sprung, and although it is still freezing in the GTA we are all more than ready to welcome the warm weather. With that, we bring you another instalment of our IBD Mixtape, this time to help us shift our spirits toward the sunny side of life. What is your favourite way to welcome Continue Reading
27MarInnovative Canadian astronaut Chris Hadfield’s tweets are definitely out of this world!
In combining IBD’s core values of inspiration and innovation with our last blog post on favourite Twitter tweeps, we decided to spotlight Commander Chris Hadfield’s feed @Cmdr_Hadfield. Thanks to his openness on social media, anyone interested is experiencing the world in a whole new light. Cmdr Hadfield is documenting his journey through his twitter feed Continue Reading
25MarMobilizing Social Culture at Canadian Music Week
Hundreds of musicians and industry professionals descended upon Toronto for Canadian Music Week last week. The six-day conference plays host to a music festival, film festival, comedy festival, and countless panel discussions, workshops, and networking opportunities in the realms of both music and new-media. Thursday’s Social Music Conference bridged the world of music production and Continue Reading