At Innovate By Day, we routinely receive last-minute calls from producers desperate for a Discoverability Plan for their properties. This is a service we take pride in offering, and we’ll always jump at the chance to work with talented producers to help get their projects seen by the right audience(s).
SPOILER ALERT: This blog post and podcast may contain spoilers for The 100 and Orphan Black if you aren’t up-to-date. You’ve been warned. When Myles McNutt’s A.V. Club article When Fan Engagement Goes Wrong: The 100, Shameless, and the Unsustainable Dynamics of Social TV circulated in our office, it inspired some pretty heated discussions about the […]
The Innovate By Day podcast crew is back for our first podcast of 2016! We’ve survived the holidays, Star Wars Episode 7, and a VERY busy January. As content creators and avid consumers of media, we wanted to talk about fan reactions to sponsored content and the realities of content creation and making a living. […]
What is StumbleUpon? StumbleUpon is a browser extension and mobile app that finds and recommends web content to its users. Some 35 million Stumblers are able to discover and rate more than 200 million Web pages, photos, and videos that are personalized to their tastes and interests. Users can also build a network of friends […]
Star Wars: The Force Awakens is mere days away and the hype couldn’t be more palpable. The past year has been rife with merchandise, advertising, and promotion of every conceivable kind. Whether it’s Chewbacca on a jar of Coffee-Mate or an RC BB8 droid you can buy your kids for Christmas, there’s a good chance that something in your home is branded by Star Wars.
It’s the holidays and we’ve put together some of our favourite tunes to help round out the spirit of the season. Whether you’re getting bundled up to go out with friends, staying in with loved ones, or caught up in the hustle, we wish you Happy Holidays and a fantastic New Year!
Kids on Social: the pressure to conform, to post only the perfect picture, to comment and respond in just the right way. Team IBD talks about teens and the difference between a public persona and a private life. Are our kids living Mean Girls 2.0? Is social media contributing to Fear of Missing Out (FOMO)? Are we […]