About Us

Our Mission

Our mission is simple: give audiences more of what they want. We aim to foster and grow meaningful communities around your property
through authentic communication and creative content. Central to this mission are three key tenets: Listen, Engage, Respond.

Our Process

Listen

Engage

Respond

The Team

Deb Day

Deborah Day

CEO & Chief Strategist

Deb is an award-winning television and film director and producer with over 20 years in the entertainment industry. Using her finely-tuned communication, strategic and creative thinking skills, Deb works with talent, entrepreneurs, businesses, production companies, distributors and broadcasters to create effective digital and social media strategies and content to engage customers, clients and audiences online. Recent projects include tremendously successful campaigns for Corner Gas: The Movie, Saving Hope, Rookie Blue, Remedy, Max & Shred and Mohawk Girls.

Innovate By Day’s growth and accomplishments are evidence of Deb’s ability to empower her team, to manage multiple stakeholders (sometimes with different agendas) on a wide variety of projects and budget ranges. As a strategist and producer, Deb leads the strategic vision for Innovate By Day and its clients. Deb and her team strive to forge new opportunities while remaining true to the distinctive look, feel and voice of the project at hand.

Deb’s passion for storytelling and directly engaging with audiences, combined with her talent for listening, analyzing and connecting, has made her a highly sought-after speaker, trainer and moderator. She has appeared at the Atlantic Film Festival Music and Images Conference, Women in Film and Television (WIFT) Career Accelerator, OMDC Digital Dialogue Series, and has led training sessions for talent, clients, TIFF KIDS, Bell Media Producer Accelerator Lab, National Screen Institute, ImagineNATIVE festival, and Merging Media (Vancouver 2012, 2013). From leading small, intensive workshops to addressing larger conference audiences as an individual speaker, panelist or moderator, Deb loves to engage people in conversation and expand possibilities. Deb is an active mentor, working with emerging talent and people in transition. She has mentored people through the Canadian Women in Communications Mentorship Program and the CMPA’s Screen-based Media Production Program.

Julia Lefebvre

Julia Lefebvre

Head of Content & Engagement

Julia oversees the Project Management team in managing the creation and execution of IBD’s projects. She builds digital and social strategies, composes successful funding applications and oversees the production of digital audiovisual content, offering creative direction and ensuring brand compliance.

In addition, this position oversees the IBD team in multiple facets including resource management and strategic direction/problem-solving. Working with team members, Julia is responsible for the planning, analysis, recommendations and implementation of multi-channel digital strategies to meet each project’s individual goals and objectives.

Julia holds an MA in Communication & Culture with a focus on digital and social media. She is the recipient of numerous academic awards for her research into digital applications for interest-driven learning. Her passion for Canadian film and television led her to work extensively as a Graduate Assistant and Researcher with the RTA School of Media at Ryerson University. Before returning to graduate school, Julia worked across Canada in film, television, theatre and dance.

Torin Stefanson

Torin Stefanson

Head of Production & Interactivity

As the Head of Production and Interactivity at Innovate By Day Torin oversees the production and post-production of both linear digital video content and the creation of interactive media projects from software to installations across a wide range of platforms.

Torin is a creator, writer, director and producer of award-winning motion-picture and transmedia content with more than 15 years of experience in both live-action and animation production and post. In the past seven years Torin has focused on creating projects that span multiple platforms and finding new ways to engage with audiences. Torin is the co-creator and executive producer of the celebrated transmedia universe that includes Seth On Survival, The Monstrometer and Lupine Life. Spanning three web series, two mobile apps, an interactive novel, along with multiple web sites & social media platforms the project has won the hearts of kids around the world with it’s blend of great storytelling and technology.

Torin has a Graduate Diploma in Digital Futures from the Ontario College of Art & Design University and is an alumni of the Canadian Film Center and the National Screen Institute of Canada. When he’s not working Torin is a huge baseball and Toronto Blue Jays fan and an avid tabletop gamer.

Julie Reis

Julie Reis

Head of Research & Analytics

Julie conducts competitive and market research, builds paid marketing and distribution strategies, and oversees reporting for Innovate by Day. As a member of the Management team, Julie also assists with day-to-day monitoring and coordination and management of internal business operations.

Before joining the Innovate team, Julie refined her market research and consumer tracking skills at Ipsos Reid, after graduating from Carleton University with a Bachelor of Public Affairs and Policy Management. She also holds a Post-Graduate Certificate in Public Relations from Loyalist College. In her off hours, she can be found biking around town, tabletop gaming with friends, or in front of a screen watching her favourite shows. Julie is also active in the trans and queer communities.

Project Managers

As Innovate By Day’s Project Managers, the team oversees the creation and execution of IBD’s projects. They develop digital and social strategies and manage the production of digital audiovisual content, ensuring brand compliance and working with the social and digital media specialists on a project-by-project basis. 

James Woods

James R. Woods

An active participant in online discussions since that dark time before Facebook and Twitter, James is a thoughtful and versatile writer and moderator of fan communities. He puts his borderline obsession with numbers, charts and graphs to great use at IBD, combing through online analytics to uncover the true story. James is also a design and typography geek who follows and dissects the latest trends in memedom. A trained theatre actor, musician and visual artist, James has finally been able to bridge the worlds of art and business at IBD.

Chloe Perelgut

Chloe Perelgut

Chloe is known for her passion for all facets of the marketing and media industry. Her previous experience includes everything from corporate communications to transmedia lead, working for The Globe and Mail, CAMH, CBC, CTV, IBM and Apple. An honours graduate of Ryerson University’s RTA School of Media, where she studied the evolving role of digital media forms, Chloe has participated in fandom community creation and management for more than a decade. In her spare time, Chloe, an avid culture vulture, can be found in Toronto’s geek scene and is an active participant in the online world.

Julia Barrett

Julia Barrett

Julia specializes in managing integrated digital and social marketing campaigns for live events – both televised and in-person. She has a passion for community and strives to build a strong team on every project that she manages. Prior to arriving at Innovate By Day, Julia worked in the world of book publishing at HarperCollins Canada as a Publicist. This experience gives her the ability to manage various stakeholders while ensuring that public-facing marketing content is on brand, consistent and impactful. Julia received a Post-Graduate Certificate in Public Relations from Humber College and holds a BA in English and Theatre from the University of Guelph. Julia spends her free time walking through the city, listening to podcasts, and living her life to the fullest – despite the fact that she was neither invited to attend Hogwarts nor time travelled to 17th century Scotland.

Sarah Davis

Sarah Davis

Sarah Davis is a Project Manager and social media strategist who handles the planning and detailed execution of digital projects from start to finish. She has a passion for storytelling and, having experienced first-hand the impact it can have, aspires to share stories with the world. Sarah joined the Innovate By Day team in 2014 after graduating from the University of Guelph Humber with a BAA in Media Studies and a diploma in Digital Communications. She is an active member of fan communities, participating in multiple fandom events including helping coordinate three international fan conventions for DueSers (Due South fans). Sarah loves to bring her enthusiasm and passion to every project she works on at Innovate and has extensive experience bridging digital engagement with live events.

Design, Development, and Production


IBD’s Design, Development, and Production department creates dynamic graphic, video, and web content including social graphics, EPKs, DM video trailers, platform designs and robust, mobile-responsive websites, that reflect each property’s unique look, feel and voice.

Mark P. Tjan

Mark P. Tjan

Senior Graphic and Web Designer

Mark graduated with a BAA of Illustration from Sheridan College, and has an extensive background in both graphic design and event management. He’s been heavily involved in brand development for several key properties, including Second Jen, Between, Mohawk Girls, and The Stanley Dynamic. His skill-set includes the majority of the Adobe® Creative Cloud suite, WordPress design and development, HTML5/CSS3, Sketch, and both technical and creative writing. When he’s not hard at work on the latest Innovate project, Mark is involved in the GTA’s geek scene, running conventions and managing various fan communities.

Sean Holtham

Sean Holtham

Graphic and Web Designer

As one of Innovate’s Graphic Designers and Web Content Creators, Sean creates the graphic content that is distributed across various digital and physical platforms. A graduate of Georgian College’s Graphic Design program, Sean is skilled at designing in vector and raster formats for digital and print media, as well as creating motion graphics. He’s also Innovate’s in-house GIF specialist. Proficient with Adobe Creative Cloud software (Illustrator, Photoshop, InDesign, Premiere, etc.) and with a working knowledge of HTML and CSS coding, Sean loves using his skillset in support of the Canadian film, television and digital industries. Sean loves to travel, and in his free time you can probably find him at an art gallery, ballgame, wrenching on cars or walking his dog in the park.

Drew Donaldson

Drew Donaldson

Graphic and Web Designer

Drew is a graduate of Humber’s School of Media Studies with a degree in Creative Advertising. Her love for music and art sparked her interest in the world of digital and social media at a young age, and when she designed a tour t-shirt for an online comedian that received 10K engagements overnight, she was hooked. When Drew is not helping to build and create dynamic social content, you can find her at any important music event. Prior to working at Innovate By Day, Drew completed a successful internship at Publicis, cutting her teeth in the world of advertising. Drew is an alum of the CMPA Screen-based Media Production Program. Having spent some time in 2015 backpacking around South America, Drew has since returned and is now happily back at IBD.

Doug Benn

Doug Benn

Editor and Videographer

Doug is a graduate of Ryerson University with a Bachelor of Fine Arts in Film Studies. He is an award-winning film director and editor whose work has been screened across the world. Passionately involved with all mediums of film distribution, from traditional theatres to the online universe, Doug is always looking to emotionally connect the audience with what they’re watching. He works with the team at Innovate by Day to create and optimize great video content for social and digital media platforms. When he’s not behind the camera or in the editing room, you’ll find Doug exploring his other passion: live musical theatre.

Mahmood Chowdhury

Mahmood Chowdhury

Web Developer

Mahmood is a full stack web developer. He graduated from University of Windsor with a BSc in Computer Science. His work has been recognized internationally, and in 2015 he was awarded the Bronze Stevie Award for Best New Product or Services for the Year. His specialities include engineering responsive frontend framework and custom WordPress backend development. When he’s not coding, Mahmood loves to hike, explore new places, and binge watch TV shows.

Rachel Falzon

Video Editor & Field Producer

Rachel has been working in production for many years. She has experience in all stages of production with a specialization in post production. Rachel loves the balance of being in an edit suite crafting stories, while also working on location – engaging in a fast paced environment. Rachel graduated from Ryerson University with a BA from the RTA School of Media. In Rachel’s spare time she loves to travel, cook, spend time outdoors hiking and biking, and settling in with a good series to watch.

Hannah Doucet-Roche

Assistant Video Editor

As Innovate’s Assistant Editor, Hannah has a hand in every video project. Hannah is a graduate of Ryerson University’s School of Media with a BA in Radio and Television Arts. Since graduating she has travelled to Bolivia to edit a documentary about Bolivian orphans, shot and edited (many!) wedding films, and worked with Canada Learning Code to create video content to promote their Canada Learning Code Week. Hannah is passionate about storytelling and people. Throughout her time as a video editor she’s learned that everyone has a story to tell, and she loves that video editing gives her the opportunity to tell these stories. Hannah is excited to continue to learn about the world of media. Aside from video editing, Hannah’s interests include photography, travel and dogs. Her perfect day typically includes all three.

Social and Digital Media Specialists

As IBD Social & Digital Media Specialists, the team handles the day-to-day implementation of social and digital strategies, engages with audiences through social media, and actively researches, monitors and reports on online communities and trends. Ensuring that brands are represented authentically online, the team generates exclusive audiovisual content and engagement opportunities creating robust, thriving fandoms.

Anjali Langford

Anjali Langford

Anjali holds a postgraduate certificate in Public Relations from Humber College and a BA in Communication Studies with a minor in Women’s and Genders Studies from Carleton University. She brings her experience with publicity and media relations to her work at Innovate By Day. As a CMPA Screen-based Media Production Alum, Anjali sees herself as a lifelong learner, with a passion for storytelling and digital media production. She enjoys travel, comedy,  spending time with her family and friends, and most importantly Snapchat.

Dana Dragomir

Dana Dragomir

As a Bilingual Digital and Social Media Specialist, Dana routinely creates content in both French and English and enjoys engaging with multilingual online communities. Dana specializes in impact campaigns and is passionate about using her skills to support initiatives with a positive social message. Dana holds a postgraduate certificate in Marketing Management from HEC – Université de Montréal and a BA in Psychology and English Literature from McGill University. Her ideal day off would involve drinking tea, doing yoga and spending lots of time outdoors.

Amanda Harvie

Amanda Harvie

Amanda specializes in field-production, and is as comfortable on-set as she is in front of her computer. She is a graduate of Ryerson University’s School of Media with a BA in Radio & Television Arts and holds an International Professional Certificate from the University of California, Los Angeles. When she’s not simultaneously live tweeting, Instagramming and Snapchatting for some of Canada’s biggest shows, Amanda is traveling the globe meeting friends from all different time zones, and catching a concert or 8 along the way. As a CMPA Screen-based Media Production Alum, Amanda continues to develop her passion for storytelling in the digital and social media space.

Emily Adams

Emily Adams

Emily attended Fanshawe College and Algonquin College where she received diplomas in both Television Broadcasting and Public Relations. During Emily’s education she completed an internship with Rogers Publishing where she discovered her passion for all things social and digital media related.

Emily spends most of her time rotating between Snapchat, Instagram and Twitter while watching YouTube DIY tutorials. When she’s not hitting up the newest restaurant she is attending local concerts or watching scary movies. Emily is currently a CMPA mentee through the Screen-Based Media Production Mentorship program.

Katrina Varvaro

Katrina Varvaro

Katrina is a member of the 2017 Graduating class from Ryerson University Faculty of Communication and Design (FCAD), with a Bachelor of Arts in the field of Creative Industries. Creative Industries at Ryerson University studies creative fields from the perspective of business development and entrepreneurship. Katrina specialized in media business. During her years at Ryerson, Katrina discovered her passion for social media and working in creative and diverse teams on innovative projects. Her positive attitude and passion for creative thinking enables her to bring stories to life by extending the user experience through social media at Innovate by Day. When she’s not busy in the world of digital and social media she escapes to the cottage to relax on the lake and enjoys playing old school board games with the family.

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