A big part of what we do at Innovate By Day is capture video content, which requires on-set field production. But before a field producer even steps on-set, they need to know exactly where to go, what to capture and how to do it.
To produce great quality content, a field producer always needs to have a plan, but also be prepared to identify and capture additional content on the fly. We have 5 tips for creating or producing your own digital content. (And hey, if you ever need extra help…. You know where to find us! email@example.com 🙂
1) KNOW YOUR CONTENT
You want to feel your most confident whenever you step onto any set, and the best way to do that is by doing your research. The more familiar you are with the show and your interview subjects, the better your interviews will be, and that has an effect on your final product.
2) CHANNEL YOUR AUDIENCE
Our #1 motto at Innovate By Day is that “we get fans, because we are fans”, and this rings especially true when planning to gather content on set. Put yourself in the shoes of your target audience and create content that speaks to them. E.g., The Riverdale audience is very different from the Orphan Black audience, and while there are definitely ways you could incorporate the same video concept ideas into either – you want to ensure you’re appealing to your specific audience.
3) SHOOT FOR YOUR PLATFORM
While this may sound redundant, it is still an extremely important step. You always want to make sure you’re shooting video (or photo!) content in the correct format to match the purpose of the platform. For example – shoot video for Instagram Stories vertically, but shoot horizontally for Facebook and Twitter.
4) BE RESPECTFUL
Like everyone’s favourite television host Ellen DeGeneres says: “be kind to one another”. Whether you’re working on set with a production’s television/film crew, or working with your own team of coworkers, you always want to be as respectful as possible. Treat others the way you would want to be treated. Creating lasting relationships is the foundation makes an impact for longevity in the business.
5) LOG YOUR CONTENT
This crucial step can be easily overlooked! As important as it is to actually get your content captured, logging it properly when you’re done is just as important – to ensure you keep your content organized and don’t lose any of it in the process. Coming up with your own system that is clear and concise will help you in the long run as you take the next steps towards reviewing and editing the footage you shot.
The entertainment industry is a fast-paced and ever-evolving world that can be hard to get a grasp on (we totally get it). There will always be room to grow and you will always learn new things…which is kind of the best part of the industry! We hope that if you keep these 5 tips as a baseline for everything you work on, it’ll help you feel even a *smidge* more confident.
If you’ve done your homework, you will be set to go. Remember to project confidence – your colleagues on-set and on-camera will be that much more relaxed and ready to work with you, which will lead to better content and a much better time for you and them.
Talk about a win-win situation!