Trendwatch 009: Sponsored or sold out?

 In Blog, Podcast

The Innovate By Day podcast crew is back for our first podcast of 2016! We’ve survived the holidays, Star Wars Episode 7, and a VERY busy January. As content creators and avid consumers of media, we wanted to talk about fan reactions to sponsored content and the realities of content creation and making a living. When YouTubers and podcasters are upfront and creative about incorporating their sponsors’ products into their work, it goes a long way to gaining acceptance from their audience. But there are always those who cry “sellout”. How can you balance your job at Starbucks with being a social media star?

Some of what we covered, in a nutshell:

  • Why Patreon isn’t “e-begging”;
  • Why content creators need to be transparent about sponsorship;
  • Why we love single sponsors versus multiple advertisers;
  • What kind of time, money and gear goes into creating new content week after week?

How do you feel about sponsored content? Have you dumped a content creator for advertising too much? Can you be social media star on Facebook alone?

Links to some of the stuff we talked about today:

Fusion.Net: Get rich or die vlogging: The sad economics of Internet fame

Carmilla: The Series on Vervegirl TV

Yoga With Adriene: Make Your Own Mat Spray (Whole Foods)

Steve Dangle: Hockey Night in Cinema (Panago Pizza)

Parallax Worlds: Mark on Why Patreon isn’t eBegging 

Recommended Posts

Leave a Comment

*

Contact Us

We're not around right now. But you can send us an email and we'll get back to you, asap.

Not readable? Change text.

Start typing and press Enter to search