Trendwatch 005: Fact, Meet Fiction: In-World Marketing
When elements of the story world creep into the “real” world for marketing purposes, we call it in-world marketing. But is it always the best choice for your project? When should you (or shouldn’t you) bring your brand out of the fictional world and into the real one? Innovate By Day’s team of social media specialists tackle this topic (as always, in less than 30 minutes) to give you the high-level on in-world marketing, from Yogi Bear to Ruby Skye P.I. to Carmilla, from Cloverfield to The Hunger Games to Jurassic World. The podcast team bids a fond farewell to Drew, who is leaving us for an extended trip to the southern hemisphere; and our usual roundup of cool apps and things we like.
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