Strategic Marketing & Digital Content Studio

Welcome to Innovate By Day

We are Canada’s leading strategic marketing & digital content studio specializing in the entertainment industry. Our enthusiasm for fandoms and desire to connect directly with audiences drives our work. Under the guidance of Chief Strategist Deb Day, we transform your goals and objectives into multifaceted marketing campaign and produce creative content to support them.

Our Services


  • “Thanks again to you and everybody there. It’s been awesome working with you guys so far and it’s made the ROOKIE BLUE site one of the richest, most engaging show sites on”

    Steve M. Dove
  • “Deb — thank you so much for all your hard work on our behalf — it’s truly amazing what you’ve accomplished with the social media component, and we really appreciate it. Here’s to S2!”

    Tassie Cameron, Creator, Executive Producer Rookie Blue
  • "Running a television series is always a scramble, leaving me little time (or resources) to personally oversee the marketing of my creation. Working with IBD was a revelation. They were able to quickly and efficiently consolidate the tone, success and viewer aspirations of CALL ME FITZ into a beautifully designed and orchestrated digital media campaign. Not only did we garner new viewers, we finally had the packaging polish and social media reach that had eluded us in previous seasons. On the personnel side, Deb and her team were a joy: funny, hip, tireless, always on the pulse of how to make our show bigger and better in the eyes of a fickle and crowded marketplace. I can't wait to work with them again in future."

    Sheri Elwood Elwood Inc., Call Me Fitz Creator

Let’s get started

We look forward to hearing from you.

Contact Us

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